Change Up Movie Premiere! Warner Bros. has announced that it will be offering some select movies on Facebook along with the first movie on offer online to Facebook users will likely be 'The Dark Knight.' It marks a sluggish start collaboration involving the powerful realm of social media as well as the cinema.
The viewers will probably be able to hire movies for two days and watch it upon the site for $3.
New offering by Warner Bros. for Facebook users
Warner Bros. has launched the application form which allows Facebok users to rent and view movies on Facebook.
Though movies have been regularly promoted on Facebook but were never streamed on this site. The release of 'The Dark Knight' is going to be a test to the potential of the social websites.
Thomas Gewecke, president, digital distribution, Warner Brothers, said, 'We think it is a new frontier for making out films available. We're going directly to people who are already self-identifying fans.'
With more than 600 million users worldwide, Facebook will be the obvious choice. Comscore, an Internet marketing research firm has announced that Facebook is America's second most visited website.
Though movies have been regularly promoted on Facebook but were never streamed on this website. The release of 'The Dark Night' will likely be a test for that potential of the social media.
Warner Bros. thought we would make a debut with the facebook with all the second Batman Movie of director Christopher Nolan as it is already well-liked by the viewers and has greater than 3 million registered fans.
The fee of $3 is the same as the rent charged by studios on Amazon.com and iTunes of Apple.
Warner Bros is also looking forward to an added advantages a social media site provides like each time a user watches a movie on Facebook it is going to be promoted to all the friends of this user.
Facebook enters the highly competitive market
Faceboook will probably face competition from Apple, Netflix and YouTube.
Camscore figures showed that it was utilized by 42 million users in January for uploading and streaming videos.
Facebook's leader, Mark Zuckerberg has always wanted to allow all type of activities to the users on his site like sending e-mails, doing offers, and watching videos.
Other studios are expected to follow suit and are just waiting for your response Warner Bros. gets from the initiative. Warner Bros. has also announced that it will be offering more titles soon to Facebook users.
The revenue from DVD's and Blue Ray discs is continually falling though the online business keeps growing at a steady pace.
Netflex shares fell by six percent following your news came on Tuesday.
Ingrid Chung, an analyst with Goldman Sachs said, 'Facebook represents a new potential entrant that few within the investment community were interested in prior to this announcement.'
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